Sep 18, 2015, 5:04 pm
This picture says it all. Cold calling really sucks. It’s a numbers game of course. And if you have a process, you can produce results. The question is though if that is the best way to grow your business.
I found this really quick read. Some great techniques here.
Here are some of the ideas he presents. Click the link above to read the rest of what he calls “real world connection strategies to eliminate cold calling.”
1. Build relationships and earn referrals. Visit existing customers. Offer ideas and help.
2. Use LinkedIn to make new connections. Use the “keyword” search feature to uncover prospects you never knew existed. Then connect without using the standard LinkedIn wording. Be original.
3. Ask your informal network of connections to recommend customers. Building and maintaining local and industry specific relationships are critical to building your success. Pinpoint people who respect and admire your ability, the same way you respect and admire theirs.